Mastering Graduation Photography

Graduation season is one of the most lucrative opportunities in volume photography, and with GradPics Now™, you can take full advantage of it. Our flexible and simple system ensures you WILL make more money photographing graduations. Thanks to our innovative Selfie Check-In™ Workflow, we streamline the process, increase efficiency, and boost sales.

The Power of the Selfie Check-In™ Workflow

One of the biggest challenges in graduation photography is organization. With hundreds or even thousands of students crossing the stage, capturing and delivering photos efficiently is crucial. That’s where Selfie Check-In™ comes in.

How It Works:

1. Pre-Ceremony Check-In: Graduates take a quick selfie upon arrival, linking their face to their contact information.
2. Automated Matching: Our powerful matching system pairs their on-stage images with their pre-registered selfie, eliminating manual sorting.
3. Instant Notifications: Graduates receive a proof of their photos quickly, increasing engagement and sales.

Why It Works:

• Speeds Up Post-Processing: No more sifting through thousands of images – automation does the work for you.
• Increases Accuracy: Fewer missed orders and misidentified students.
• Boosts Sales Conversions: Graduates receive immediate proofing, leading to faster purchases.

Graduation Photography Benchmarks You Should Know

To understand how to maximize profits, it’s important to know industry benchmarks for graduation ceremonies:

• Average Number of Graduates per Ceremony: 300–1,500
• Average Parental Purchase Rate: 40–60%
• Average Revenue Per Graduate Photographed: $20–$50
• Potential Revenue for a Large Graduation: $30,000–$75,000 per event
  • For example, with 1,500 graduates and an average revenue of $50 per graduate, the total revenue would be $75,000 (1,500 graduates x $50 per graduate).

Using GradPics Now™ and the Selfie Check-In™ Workflow, you can push these numbers even higher by ensuring every graduate receives and purchases their photos faster than ever before.

Tips for Successfully Utilizing GradPics Now™

1. Optimize Your Setup

• Position check-in stations near entrance points to encourage early participation.
• Have staff on hand to assist with Selfie Check-In™ if needed.

2. Encourage Engagement

• Use signage to explain the process and benefits to graduates and families.
• Send pre-event email reminders encouraging students to check in.

3. Follow Up Quickly

• Deliver proofs within hours of the ceremony to capitalize on emotional excitement.
• Utilize email and SMS reminders to drive conversions.

4. Upsell Effectively

• Offer digital packages, prints, and specialty items like framed portraits or graduation plaques.
• Bundle discounts for purchasing multiple images.

The Bottom Line

With GradPics Now™, you’re not just capturing memories — you’re maximizing your revenue. Our Selfie Check-In™ Workflow takes the guesswork out of graduate identification, speeds up processing, and increases sales. Don’t miss out on the chance to revolutionize your graduation photography business.

At Candid Color Systems®, we are more than just a photography solutions provider — we are the driving force behind the NowCandid™ software platform. As the parent company, we ensure seamless integration of services, delivering cutting-edge technology, expert support, and innovative solutions to photographers and businesses nationwide.

With decades of experience, Candid Color Systems® empowers photographers with the tools they need to streamline workflows, enhance efficiency, and maximize profitability. Our commitment to quality, innovation, and growth makes us a trusted partner in the ever-evolving world of volume photography.

Stay tuned to our blog for insights, updates, and success stories from the Candid Color Systems® community!

Ready to make more money with graduation photography?

Visit NowCandid.com to learn more!